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[경영학] 돈부리 전문점 서비스 운영관리 조사(영문)에 대한 자료입니다.
목차
1.Introduction
Why we chose?
Overview
2.External analysis
Service purchase decision
Competitor analysis
Measuring service quality
3.Internal analysis
Strategic service vision
Service blueprint
4.Problems
Extreme popularity
Bottleneck
5.Recommendation
Bottleneck
Expansion
본문내용
Our first topic was Netflix
We found out that we can hardly contribute to that company
Huge company has sufficient internal capability
Very successful however Has some problems
Core Competency
Various Menu
Affordable Taste of foods
Well-known Refill System
(rice and side dishes)
Enough Capacity to
accommodate many people
Very kind Employees
Weakness
But! There are so many Korean Restaurant inside the KU front gate street.
To measure service quality
Reliability:
The ability to perform the promised service both dependably and accurately.
Responsiveness:
The willingness to help customers and to provide prompt service.
Assurance:
The knowledge and courtesy of employees as well as their ability to convey
trust and confidence.
Empathy:
The provision of caring, individualize attention to customers.
Tangibles:
The appearance of physical facilities, equipment, personnel,
and communication materials. Hosun Rhim, KUBS