of domestic fast-food market.
Too confident of success?
CEO’s Strong Will
1. The recession of Korean market
-Offense is the best defense
Go abroad.
2. Mission: The most delicious chicken
in the world.
Why Chinese Market?
Growing Chinese fast-food marketconstant growth rate (20% annually), 200bill yuan(2000), 40% of Restaurant Business
constant."
다른 사정이 변함없다면 : 그 외의 모든 것을 그대로 유지한다는 뜻의 라틴어
54. Chiseling : Cheating on a cartel arrangement by lowering prices in an attempt to capture more of the market.
조작 : 시장을 장악하기 위해 가격을 낮춤으로써 카르텔(기업연합)의 협정을 어기는 것
55. Circular flow of income : The idea that the
market down. A marketing research done by Nielsen Company (Large marketing research company of USA) showed that Korea’s consumption point (36) ranked the lowest in World’s 52 main economic countries.
However, although employment rates decreased and financial problems aggravated, Korean luxury goods market (Myungpoom in Korean) increased 12% in sales and has shown constant 10% market improve
Vision: 최상의 외식 서비스 기업
Core Competitiveness:
1. Customer-Satisfactory Service
2. Know-How for Correct Data Gathering
& Rigorous Market Analysis
3. Constant Investment in R&D
4. Services to Lead the Industry
5. Korean Brand
*New Vision: 최상의 식 음료 서비스 기업
*Five Objectives:
1.Within 2 years, we will be selected as a number
constant due to the strong rates of growth in the markets. After the crisis however continued decrease as a result of tight credit conditions, reduced economic growth and a weak housing market.
The cash to flow assets, this is, the ratio that measures the liquidity of a bank was relatively low before the crisis, with percentages below one. During and after the crisis the ratio increased abruptly