life of housewives, like keeping house and living in society, we can find many scenes about consumer behavior. Because it provides many real various example of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episo
1. study of slowing down or reversing the processes of aging
2. part of science
-Study tissue rejuvenation with stem cells
-molecular repair and organ replacement
▶ enable humans to have indefinite life spans with healthy youthful condition
Permanent disease
Infertility
Prevent possibilities of illness
Eternal life
Stance of technology consumer
Posotive to life exte
< Purchasing Goods in Second Life>
Ⅰ.Objectives & Reason
Nelson’s consumer behavior theory (1970) on experience goods and search goods is based on real life. After Nelson, Schoenheit Ingo suggests in his research, “Social Quality of Products”, 2004, experience goods, search goods and trust goods have different factors related to purchasers’ perception. Based on these theories, thi
consumer recognition and an increasing of middle class in India have contributed in shifting a potential consumer to a real consumer. Consumption was considered as a sin in the past however, this conventional wisdom has been disappearing and the middle class' spending, influenced by economic growth, has been increasing in the car market that is related to life convenience.
Thirdly, as 50% of Ind
life, for this
reason 'premium milk market's rate of growth' is increased.
③ Chracters of business fluctuations
- Milk industry which typical domestic markets was effect business fluctuations,
season, sanitation-safety, so it comes the unbalance of production and
consumption. But rate of substitution was high because an individual product's
price range was wide.
④ Giv