products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the
FoodProduct Geography
Shopping Media Future Urban scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enable the purpose-oriented
Information navigation
The process of gathering useful information
Evaluation of selected alternative
Beliefs and values of the existing information structure is a co
consumer's chracter
① Classify milk market To FCB model, it is rational and low involvement market. Relatively milk's price is low and milk is favorite food, consumer buy milk in low involvement. But milk related health, so consumer rationally think milk's quality and buy it. Rational consideration is determined by past buying-experience and also determined before point of purchase. Therefore
food
Woman customers are very particular about buying. Woman customers pay close attention to its quality, price, design and even a full-service as well. Women are very picky. However, once the product satisfied them, women purcahse that product continuously. A key point is that woman customers pay close attention to choosing of foodstuff. Woman customers continuously look for food's dietetic
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.