Overview
We will be looking at the history ofKoreanwave and the current status and the development ofKoreanwave over the course ofthe period. Also, we will be covering the economical, cultural and industrial effects that Koreanwave has brought about. And then, our focus was on discovering the solutions and directions that Koreanwave must follow in order to develop its existence into th
the United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics,
In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use thecontents through voice, data and video and can be connected freely in cell phones and wireless Internet
the public
4.6 Skills
MBC is a public broadcaster whose largest shareholder is the Foundation for Broadcast Culture, a public organization but they also operates on the basis of advertising revenue. The FBC, which holds 70% of MBC shares, was created on December 31, 1988. They helped to free MBC from external constraints, thus resulting in greater independence oftheKorean broadcasting i
KoreanWave
4. Heavy drinker → Moderate drinker
Consumers Research
Survey for the 막걸리 positioning
○ Date: 2010. 05.28 (Friday) 15:00~16:00
05.27 (Thursday) 17:00~18:00
○ Place: Lounge in 우정원 1층
○ Interview: We researched 8 Russian people in Kyung Hee Univ.
contents>
1. What do you think about 막걸리 Taste?
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