cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and
cosmetic, make up, hair care, and body care. Also they supply high quality products by using natural resources like flower, fruit, herb and Monc Blanc glacier water, in order to maintain nature friendly image. Nowadays The Face Shop emphasizes on such natural ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental medicinal stuffs. Also
No understanding of Western Culture
- The failure of the fist product line of Europe S.A
- Amore Pacific could not sell any product
Hardly accessing to French Know-How
- It takes time for ‘learning’ to know different country
- Learning Curve
Operating with Native people
- Hired French cosmetic experts
- No Korean in Amore Pacific Europe now
Licensing the native brand
Licens
cosmetics market growth is mainly led by urban consumption. With 62% of the national population, the rural residents made up only 34.1% of the total retail sales of consumer goods in 2004. Boosting rural economic development and consumption have always been the Central Government’s main concerns. To raise farmers’ income and to accelerate agricultural development, several measures and polices
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable