Purchase of cosmetic products by the 60 years of age generation, represents 19% of the total cosmetics market. With an annual increase of +4%". There is a lot at stake for cosmetic manufacturers, knowing that according to a survey ordered by Shiseido in 2007, 50% of women of this class of age believe there is not a single brand meeting their needs.
Different type of answers are found in surveys
purchasers in the propensity to consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.
5)a present condition of cosmetics market
-The condition of market in Korea
Because of relaxation of regulations like an
cosmetic brand, which concept is 꽃미남, fashion, beauty.
The real decision maker & purchaser is WOMEN !!
According to the research , 20’s unmarried women pick cosmetics for boyfriend’s gift at the zero rank .
According to our questionnaires,
Almost 50% of men say they use the cosmetics that their girl friends or their female family member buy for them.
The
cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices
제 3 장 경쟁사 분석
미샤의 경쟁사는 잠재적으로는 화장품 산업내의 모든 기업이지만 현재의 위치에서 주요한 경쟁사들은 미샤가 썼던 마케팅 전략을 모방하는 Me too 브랜드 들이다. 여기에서는 많은 Me too 브랜드들 중 초저가 화장품 시장에서 미샤를 위협하는 The Face Shop과 뷰티 크레딧과 현재 본격