새로운 시장진입 시 기업 차원에서 관심사는 전체적 시장규모보다는 자사제품에 대한 ‘기업판매잠재력’이다. 이를 정확히 규명해내기 위해서는 소위 STP로 불리는 ‘세장세분화(segmentation) - 표적시장선정(targeting) - 포지셔닝(positioning)’ 작업이 요구된다. 이를테면 STP 분석의 첫 번째 단계는 현지시
Chapter 03 Developer's organization and Marketing
1. Hotel Company Plan for Development
(1) Developers
The developer is the person or organization who initiates a project, bringing together the various resources needed to carry it out.
The extent of direction by the developer varies considerably depending on experience and the resource of expertise available.
Public agencies and e
인터뷰, 혹은 구호단체 일원이 본 empirical적인 성격의 글 추출
Hurricane
(Tornado, Storm etc)
Earthquake
(Tsunami)
Volcano
재해의 종류
9.11 Terror
3. Contents / Coverage
4. Method
: 크게 두가지 분류로 나누어진 텍스트들을 Many eyes, Voyeur, Tag cloud, Korean LIWC 등의 Text Ming program을 통해 분석하고자 합니다.
Gap 1)
: Find the more efficient way
to ensure delivery on time with fitted amounts
Forecasting has been done on a regional level(Gap 2)
: Discrepancy between the capacity of an organization and the
demands of its customers results in inefficiency
The supply chain had a functional orientation with limited transparency
: A lack of trust between different
Focused on mainly on operational issues
Re-investing in its stores
Broadening its merchandising and design groups
The company’s determination to keep prices high
Global sourcing strategy
Vendors in 37 countries from 258 factories and suppliers
No single supplier accounted for more than 5% of company purchases
Solely positioned in the clothing sector with relatively wide range of