1. Executive summary
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Eu
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
3.3 Data Collection and Data Analysis
For the data collection, three simulated situations were made based on the studies mentioned above. The situations that were selected all allow the usage of FN even in the case of an asymmetrical relationship in United States but never in Korea. Also, these three situations are situations which Korean university students can easily encounter and experience
Undergraduate in Yonsei. S. Korea
CEO of Amore Pacific
Awarded Légion d'honneur in 2006
President of National Associate
of Cosmetic
Undergraduate in SNU, South Korea
Graduate, Ph.D in Paris XI University (Economics)
Studied in France for 10 years before joining the AmorePacific
Bilingual in Korean and French
Became CEO of Europe S.A in 1997
Cosmetics:
Hera
Odyssey
Ryu
Pr