1. 항공운송산업
▶126대 항공기 보유(2007년 말 현재)
▶여객 매출 5조원
화물 매출 2.5조원
항공우주사업
▶항공우주사업 전분야에 걸쳐 사업 수행중
▶B787-8 국제공동개발 프로그램에 참여
올해의 최우수 파트너상 수상
3.기내식사업
▶ 'PAX Readership Awards‘ 3년 연속 수상 (ITCA주최)
4.호
1. Introduction
Internet is one of the fastest growing media that has an enormous effect on our life today. As already being aware of this, many of our lives have changed into parts of Internet. During this, recently portal site has become a very important concept, which can be powerful tools for delivering information to us. Portal means a gateway literally and most of the Netizen pass through
SBU: Strategic Business Unit) 의 확인
전략사업단위란?
- 관련된 사업들이나 제품들을 묶어 별개의 사업단위로 분류한 것
기존 사업에 대한 매력도를 평가하기 전에
※ Product / Market Matrix
Market penetration strategy
Persuade current customers to purchase more of its product or to
capture new customers
Aggressive marketing strategy
SBU of LG Electronics, has been skeptical about launching Smart Phone to avoid their rapid change of profit structure. Launching of Smart Phone leads to increase the use of Wi-Fi network and it may deteriorate the profit gained from 2G and 3G wireless data which takes great portion of the profit of domestic wire service companies. LG Electronics could not make independent decision about investmen
The business portfolio is the collection of businesses and products that make up the company
Portfolio analysis is a major activity in strategic planning whereby management evaluates the products and businesses that make up the company
Market penetration is a growth strategy increasing sales to current market segments without changing the product
Market development is a growth strategy tha