1. 항공운송산업
▶126대 항공기 보유(2007년 말 현재)
▶여객 매출 5조원
화물 매출 2.5조원
항공우주사업
▶항공우주사업 전분야에 걸쳐 사업 수행중
▶B787-8 국제공동개발 프로그램에 참여
올해의 최우수 파트너상 수상
3.기내식사업
▶ 'PAX Readership Awards‘ 3년 연속 수상 (ITCA주최)
4.호
current company portfolio in the metal can industry. The concept of company development route with the Ansoff Matrix is also considered and the feasibility of corporate strategy is evaluated in the future environment with financial performance, target companies, and projections in the market. Each of portfolios is combined to map out the future competitive position of Crown and provide management
of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each product management system: By raising the efficiency of inventory control and sales management, higher ratios of product rotation and less cost of sales management and operating cost
→ Higher competitiveness
C. Promotion strategy: Conti
of internal focus
(too much focus on expansion)
∙ Over-dependency on coffee products
∙ US based company,
focusing on the US domestic market
Opportunities
∙ Reduce the size of Instant coffee market
∙ Cooperation with other brands
(e.g. MS, HP, Pepsi, etc.)
∙ Technological advances Threats
∙ Increased competition from coffee shops
∙ Consumer tren
competitive enterprise of lotte chilsung beverage had already increased the price. It gains the upper hand not only soft drinks industry but also other beverage industry by making an agreement with a Cantata.
(2)Lotte Shopping
Lotte Shopping is number of one for three years recently. Lotte Shopping's sales for 2010 rise 17% of sales than last year by taking GS store over. Analyzing BCG Matr