customer, we will have a chance to penetrate into the specific market as a pioneer in its industry.
2. Company
Our company name is New Mankind. To produce and sell 'Doctor Looloo', we are going to be dominated company by Woongjin. In other words, we use brand umbrella strategy to launch 'Doctor Looloo'.
By conducting SWOT analysis, it is possible to make our guideline about how we could
customers and to promote the company appealing its artistic, sophisticated image even better. In Korea, however, it has been hard to find that kind of exhibition so far.
The Design Interviews
The "Design Interviews" are provided by the Alessi Museum. They carried out with some of the designers with whom Alessi has collaborated. Interviews with the renowned designers let people communicate wit
customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as men
II. Review of Literature
Before we start to execute our own research, we find out several precedent studies about Dongdaemoon market. According to some paper, we get brief information of Dongdaemoon market. Most of Papers we looked over focus on the process of changes Dongdaemoon market from past to now. The purpose of our research is to make suitable proposal for Dongdaemoon market to be a glob
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com