외적 내적 Community
표현의 즐거움 Fashion / Style Well-being Personal webpage
자기만족 Body shaping Purchase 소속감
남들과 함께 Trend pursuit Relationship Girls’ community
디자인과 색상 등에 색조(기능적 특성)과
Twinkle & Shining(경험적 특성)이 반영되어
제품 미학 구현으로 다양한 팬층 형성
Style
Orange, Yellow, White
약도
및 교통편 보여줌
Small Innovation
Make-up in web & Collection Case
Web상의 자신의 얼굴에 맞는 Customized Set 판매
5월이 지나 어느 정도 화장에 익숙해진 초보들에게
자신이 원하는 화장품들을 모을 수 있도록 Case를 제공
기대 효과
화장의 Trend 파악
선호 제품 파악
On-line과 Off-line의 연계활동
customers.
iii. Device makers
Device makers are manufacturing companies that produce hard-wares. These companies would concentrate on the technology issues such as LED, LCD, or AMOLED. Also they would focus on the design and capacity of devices.
Originally, device makers and operating-systems providers were separated. Also, most customers’ purchase decisions were made based on the hard-w
The Objective
Make comprehensive customer information accessible instantaneously
Enable effective account management
Optimize customer-facing processes
The Solutions and Services
mySAP CRM
SAP NetWeaver® platform, including the SAP NetWeaver
Exchange Infrastructure and SAP NetWeaver Business Intelligence components
The Benefits
platform for commerce, and the main way to promote a site was to get it listed on NCSA Mosaic’s “What’s New” Page or on the Global Network Navigator’s Whole Internet Catalogue site. Then, as more e-tailers began to set up shop attention shifted to banner ads as a great way to promote its site to Web surfers.
But many of those early on-line selling efforts were conducted by magazine sa