customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as men
customer, we will have a chance to penetrate into the specific market as a pioneer in its industry.
2. Company
Our company name is New Mankind. To produce and sell 'Doctor Looloo', we are going to be dominated company by Woongjin. In other words, we use brand umbrella strategy to launch 'Doctor Looloo'.
By conducting SWOT analysis, it is possible to make our guideline about how we could
II. Review of Literature
Before we start to execute our own research, we find out several precedent studies about Dongdaemoon market. According to some paper, we get brief information of Dongdaemoon market. Most of Papers we looked over focus on the process of changes Dongdaemoon market from past to now. The purpose of our research is to make suitable proposal for Dongdaemoon market to be a glob
satisfaction with, and enthusiasm for the job.
(직업에 대한 몰입, 만족, 열정에 대한 등급)
Engaged employees are passionate about their work and company.
(몰입된 직원들은 그들의 일과 회사에 열정적이다.)
Job satisfaction(직업만족)
: a positive feeling about a job resulting from an evaluation of its characteristics.
(직업의
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com