preference data might reflect to future sales and future market share. In terms of that, future success possibility of Yepp would lower than other Mp3 players. Especially, 20s is powerful customers in this market. So, this answer structure is serious issue to ‘Yepp’.
3. Current marketing strategy
1> Micro Trend
- Compared to other competitors, such as iriver, ipod, Ye
customers' capabilities
Inefficient supply system
Failed to read differences in customer demands in specific locations.
: Excess of inventories and shortage of specific products
Expect which products will be needed
concerning with target customer preference
Construct discriminatory supply data
customer preference and trend which is moving towards healthy diet and well being.
Based on the SWOT analysis provided in the report, it is recommended that:
• Outback develops employee training programs targeting shor-term contract employees to improve level of service.
• Outback develops new menus to offer to the customer preference and market trend including
- Salad bar
- Se
customers prefer it than other sojus. In short, this segment market, customer loyalty is higher than other market.
< Position in the market>
According to pictures, Jinro market shares take half of the market share. Jinro is a head company in soju market. Specially, 참이슬 series support Jinro to become best firm in Korea soju market.
Overall, needless to speak, Jinro is best comp
: What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부대찌개 restaurant
• Price : Estimate students’ sensitivities of menu price