The Home Depot, INC.
World’s largest
Home
improvement
retailer
Warehouse-format stores
with a high level of customer service
Served primarily the
DIY (Do-It-Yourself) person
Store Profile
All of the stores were company-owned and built to Home Depot’s standards
Location : In suburban areas populated by members of the target market
Build standards : Each store itself was
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Customer Insight
- 고객 자신보다 고객을 더 잘 알아야 한다.
- Closed Loof 고객관계 사이클 확립.
Customer Offers
- 고객들에게 당신이 주고자 하는 것이 아닌 고객들이 원하는 것을 주어라.
- 다른 고객 세그먼트, 다른 요구
- 동일한 고객, 다른 행동
Customers Interactions
- 항상 각 고객의 요구