critical factors for the relationship between suppliers and home-shopping companies is commission, which is a term indication sales commission in this distribution industry. For example the concession level for three different channels: department stores, discount stores, and home-shopping are around 36%, 24%, and 38% for each in 2009. Here, we can see home-shopping firms are taking relatively h
Course :
TOEFL, TOEIC, TOEIC Speaking & Opic, TEPS, IELTS, GRE, LSAT, SAT, General English
Information about courses, Enrollment service, Various bulletin boards
to support study and teaching communities
YBM’s unrivaled preference rate
Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a
perception of YC burger’s hygiene and taste are not high enough. Although CEO of YC burger is trying to improve its quality, Korea university students don’t perceive YC burger as a premium burger and don’t expect much on YC burger’s quality influencing YC burger’s WTP.
5. Recommendation
Through our various surveys and interviews it was evident that “Youngchul burger” was facing d
perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers, magazines, TV, radio and other sources of media and its
perception towards Raison is still negative and attributes to the taste of Raison.
2) The brand perception was an important factor for building consumers’ brand loyalty.
3) The perception towards domestic brands was inferior to foreign brands.
4. Suggestion
In order to make Raison POP escape from the slump of sales, we developed the 3R strategy: Retain, Renewal, and Repositioning. Accor