defective products
⑤ Delivery vehicle information
• Because productions planning frequently
change, Supplying parts were unstable.
• Person is stationed in KMC
each part manufacturer.
• Supplying parts were stable.
• Person in KMC are needless
Leading Information for Network Collaboration
Another mean RIPS (Real-time Information Partner System
Summary and creative answers to Toyota Motor Manufacturing, U.S.A., Inc.
BACKGROUND Toyota invested up to 800 million dollars in Kentucky and made Toyota into a multinational corporate company. But Toyota very concerned about the reputation of high quality at low cost. Toyota tried to transplant its unique production system to Bluegrass Country effectively. In this way Toyota could increase
Thinking as an operational manager,
The waste (time & cost) from:
- Unskilled, new workers
hook problem
- Lack of capacity of KFS
supplier problem
Installing seat, the hook made of plastic is broken easily.
(why plastic? To reduce the cost)
However, it doesn’t happen in Japan
According to QC’s report
There’s a problem whe
ADVANTAGE
Cost reduction
- price competitiveness
Local production
-Improve Local Responsiveness
Decrease
foreign-exchange loss
Why?
- Excessive
cost reduction
- Side effects of
expanding overseas
production bases
Case study : Nokia
In 2007, recalled 46,000,000 cell phone battery that supply from Matsushita
In 2009, recalled 14,000,000 cell phone charger that
Consumer products are products and services for personal consumption
Classified by how consumers buy them
Convenience products
Shopping products
Specialty products
Unsought products
Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization
Brand is the name, term, sign, or design—or