4. Regression analysis
4-1 Tourism destination image depending on PPL effect
We analyzed that PPL give what kind of effect on to Cognitive, Emotional tourism destination image. In other words, we took linear regression analysis to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to
different shafts into the driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always struck endorsement deals with the game's best-known players to enhance their image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rival
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
Q. Why Kodak & Fuji ?
How can firms react to disruptive innovation ?
“If Toyota could no longer sell cars, what would they be? That is what we are facing. If we aren’t an imaging company then what are we?” – Mr. Shigetaka Komori, CEO of Fuji
One of the example that shows about using same strategy but having different result.
Rise of Kodak Empire
Type: Public
Industry: D
financial crisis
- Decrease in market size due to the increase of household debt
One view of different account statements
Now only for bank but also credit card statement
After log-in Citi bank, automatically can log-in investment products/ brokerage
One statement,
one log-in system
should be implemented
By reorganization of homepages and banking and trading system