c. Managing companies vertically and not separating two parts, film and digital
Kodak should have separated two parts, film and digital. But Kodak has stuck to manage all parts by one part. We think outsourcing is very extreme action but it could manage two parts with separating two parts.
As the above graph, Kodak seemed to misunderstand the time for digital to win film. It should have mai
digital convergence still stand, so cell phone and TV and PC will be integrate one thing. These three devices are symbol of mobility, broadcasting, and internet. These have each characteristic, but, it stands for one same purpose, communication. Then, we think the advent of ‘Communicator’, the integrated device.
(2) Gap Widening
According to diffusion of digital convergence, it occur c
Digital imaging, Photography
Founded: 1889
Founder: George Eastman
Headquarters: Rochester, New York, United States
Area served: Worldwide
Rise of Kodak Empire
That was absolutely TOP company!
“You press the button, we do the rest,” was its slogan in 1888.
By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was regularly rated one of
thinking
products life cycle is getting short and software business is more profitable.
And strong Contents can appeal to youth market more like Sony as well.
Despite all the concerns Samsung Passed over their competitors by various technology, by Making diverse digital convergence.
“Open Architecture”는 다양한 소프트 웨어를 삼성기기를 통해 접근하게 한다는 전략
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /