Distribution Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many incentives such as reduction in operating costs. Often, price-sensitive consumers used online stores. After the appearance of online discounted stores, off-course shops improved their own existing merits p
factors. To be a competitive company, Kooksoondang has to have an efficient distribution channel. In this area, it is critical to distribute efficiently. Because there are many product and customer’s taste changes fast. Second, product itself is very important. Though a company has a strong distribution channel, without good product, the company will not survive in the market. Lastly, advertise
familiar with local operating needs until its own management learned local operation thoroughly. For example, Carrefour has made a contract with Maus, the Switzerland firm, and other firms like groups in Taiwan, Turkey and China.
Also Carrefour regards as if a country location within a country can make enough additional store expansion to have economies of scale in buying and distribution.
The seven factors determining the barriers to entry
Supply-side economies of scale
Demand-side benefits of scale
Customer switching costs
Capital requirements
Incumbency advantages independent of size
Unequal access to distribution channels
Restrictive government policy
The intensity of rivalry is greatest if:
Competitor are numerous or are roughly equal in size and power
Industry g
factors affecting dividend policy in priority with several cases, and then discuss about problems of procedures for dividend in case study.
The terms related with dividend
Dividend : A distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders. The dividend is most often quoted in terms of the dollar amount each share receives (divid