[국제경영] 까르푸의 성공과 실패 사례(영문)

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레포트 > 경제경영계열
2008.08.25
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[국제경영] 까르푸의 성공과 실패 사례(영문)에 대한 자료입니다.

I. Main international site selection factors of Carrefour
II. Main international site selection factors of Carrefour
III. Analyzing the case of Carrefour
i) Success case of Carrefour
ii) Fail cases of Carrefour
① Korea case
② US and UK cases
iii) The way of solving this problem and reasons

IV. The method which make it succeed international business
Exhibits

List of References

본문내용

I. Introduction about the Carrefour
The Carrefour group has grown to become world’s second largest group, and the first group in EU at the distribution area. The firm composes of six store formats: hypermarkets, supermarkets, hard discount, convenience store and on-line store. In 2006 Carrefour derived 47.67% of its sales in France, its home country. In the same year, Hypermarket made 49% sales of Carrefour in the store format aspect at EU include France. There are 29 countries to enter, 43,600persons at this firm, and 12,000 stores in the whole world.

II. Main international site selection factors of Carrefour
In order to understand accurately about Carrefour, we have to know its main international site selection strategy. One of the important factors helping Carrefour’s international expansion is countries’ economic evolution. This strategy, which applicants advance to China and Brazil market, guides to get more market share in each of country.

The other factor is the ability to find a perfect partner familiar with local operating needs until its own management learned local operation thoroughly. For example, Carrefour has made a contract with Maus, the Switzerland firm, and other firms like groups in Taiwan, Turkey and China.

Also Carrefour regards as if a country location within a country can make enough additional store expansion to have economies of scale in buying and distribution.

참고문헌

Carrefour, Text book
Carrefour boosts China presence, BBC, 24 February 2006
Price cuts hit Carrefour profits, BBC, 1 September 2005
Carrefour exits Japan and Mexico, BBC, 10 March, 2005
Elizabeth Rigby, Carrefour plans Russian move, 26 Jan, 2007
Business Information: Carrefour Products and Operations, Hoovers
백풍렬, 까르푸 철수가 남긴 교훈, LG economy research institute, 26 May, 2006
조은범, 까르푸의 일본에서의 실패요인, 주간동양경제, 26 March 2005
진병태, Carrefour vs Wal-mart in China, 한경닷컴, 29 July 2006
www.seri.org
www.carrefour.com
www.lgeri.com

#the #to #in #of #Carrefour #and #is #market #that #we

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