Export Market of Makgeolli
Steady growth from year to year
Above 80% of Makgeolli export to Japan
The diversification ofexport markets
Why we target Russia
1. Similar drinking culture to Korean
2. Drinking Reform by Russian Gov’t – Low alcohol policy
3. Korean Wave
4. Heavy drinker → Moderate drinker
Consumers Research
Survey for the 막걸
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
1. Market Analysis-The Tobacco Industry
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dom
of Korea, postage stamps, special government certificates and other special printed items. It also manufactures the papers needed for the printing of the above items, and other special paper. Recently, they are trying to extend the items for export. They manufacture and sale higher value added products like passports, security ink and electronic ID-cards to overseas markets.
C. Reasons for c
of economy due to financial crisis and recovery of trade deficit are combined with political purpose and retaliatory currency manipulation in china and U.S. is on the rise. Extreme fluctuations of exchange rate of U.S. and china that account for a large proportion ofexports in the export-dependent Korean economy cause Korean company’s sales decreasing and trade frictions in the international t