emotional aspects.
Weakness
However, the prices were high compared to the other competing small cars. Also, since the unique design could give the toy-like feeling, consumers might doubt if it’s really drivable. These negative aspects are the weaknesses of the New Beetle’s image. The fact that the car went through a marketing crisis that almost forced the Beetle to exit cannot be left o
Origins of Emotional Disturbance
-irrational thinking is so wide-spread, people have a strong biological tendency to
think dysfunctionally and believe that life should go their way
-하지만 사람에겐 불합리적인 생각을 고칠 능력이 있다
-childhood difficulties and traumas contribute to think and act in unhealthy way
-Emotional disturbance= irrational thinking + life exper
think that our colleagues use reason to make their decisions, yet if we scratch below the surface we will always find emotions at play.
A persuader must match his or her emotional fervor to the audience’s ability to receive the message.
First, they show their own emotional commitment to the position they are advocating.
You must also show that your commitment to a goal is not jus
However for B, I would think "oh! this guy made mistake to me again! I can stand it anymore! I do not trust him!". what make us to think like that even if they made same mistakes? Here is the theory that describes how the amount of trust effect human relationships. Stephen Covey uses the metaphor of Emotional Bank Account to describe "the amount of trust that's been built up in a relationship.
thinking)
사물을 흑백논리(all-or-none-way)로 봄
과도한 책임 (Excessive responsibility)
모든 나쁜 것이나 실패는 자기 책임으로 봄
Assuming temporal causality
과거에도 그랬다면 미래에도 그럴 것이라고 봄
Self references
나는 모든 사람의 주의를 끈다 (특히 나의 잘못이). 나는 불운의 원인이라고 생각함.
재앙화