Spain
■ Contents ■
I. About SPAIN
II. Economy
III. Celebrity
IV. Culture Of Spain
■ About Spain
The total area is 504,782 ㎢ a population of 40,491,051 the number is smaller than the population of South Korea.
총면적은 504,782㎢이며, 인구는 40,491,051명으로 남한의 인구수보다도 작다.
Madrid is the capital and 94% of the entire population of the deep Catholic faith.
Brand Identity
Most dramatic vision of women’s fashion
Ultra-stylish yet timeless suits and evening dress
The ultimate expression of luxury for the gentlemanMix of vintage Ivy League prep, heritage equestrian
The original symbol of the modern preppy lifestyle
Preppy heritage, accessible price
An affordable wardrobe for every occasion
A symbol of fight against cancer
Vintage, the high
cultural marketing, VVIP marketing, and etc. The main concept of using these kinds of tactics is to make their brand exclusive from the others. This doesn’t mean just to provide something different and special products, but to provide not only the product itself but also the value that the company pursues. This concept will be elaborated by some examples on current communication strategy.
3.
Cultural Resort 기업의 사회적 책임과 역할을 다하기 위하여 2005년 문화재청과 '1기업 1문화재 지킴이' 협약을 통해 '문화재지킴이 1호 기업'으로 활동하기 시작했다. 전국 12개 지역의 한화리조트를 거점으로 지방문화재를 보호하고, 81홀의 국내 골프코스와 18홀의 해외(일본) 골프클럽을 운영해 온 노하우
1) Passive marketing strategy
-> No TV commercial (except perfume)
2) Wanted to find out the unusual marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Competitive system
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and bran