experiences to try and inspect demo models. Particularly, core golfers were attracted to the custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swings and handicaps. While online shops focused on competitive pricing, offline shops provided a variety of brands and marketed more aggres
desserts
However it is not in force in premium icecream shops
Customer Feels High Quality With Gorgeous Place !
Such as Family Restaurant & Cafe
Then.. T.G.I.F & Angel in us are Good Friends for Natuur !
Societal Marketing
University Students Get The chance
Safe the Nature & Special Experiences
BrandImage Making
Get The Youth Power & Nature Friendly
shu uemura는 ‘아름다운 메이크업은 아름다운 피부에서 시작합니다(Beautiful make up starts with beautiful skin)’라는 브랜드 철학을 기본으로 ‘스킨케어, 메이크업, 악세서리’의 product category를 갖춘 일본 origin을 지닌 total cosmetic 브랜드이다. 맥, 바비 브라운보다 20년 이상 앞서 탄생된 최초의 professional make up
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
콜드스톤의 이미지>
-Fun Experience Image 전략과는 거리가 먼 외관 인테리어 – red, black color를 사용하여 Fun보다는 Luxury한 느낌을 줌
-커피/아이스크림 브랜드 중에 콜드스톤이 가장 높은 만족도를 보여 관심을 끌었다. - 이데일리 프랜차이즈 랭킹' 커피/아이스크림 만족도 자료참조
-낮은 Brand awareness