This article was posted in 2003. In 6 years, many things have been changed around the world and especially Korea is changing in very fast pace. Now, in 2009, fast-food industries are doing very good. Existing fastfood firms targeted wide range of people and they made various menu. They considered of target markets’ concerns such as health, lifestyle, age, preferences and etc. If somebody want
The Korean Fast-Food industry
There is tremendous growth in the Korean fastfood industry which was help by the development of the Korean Economy. However due to the Asian financial crisis of 1997 the industry was also badly hit with revenues declining by 25%. It wasn't until two years later that the industry slowly started recovering again.
Korean fastfood market scale is about one point 3 t
The papers concentrated mainly on the fastfood restaurants located near the school. According to the studies of “The Effect of Fast-Food Restaurants on Obesity and Weight Gain” hosted by Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data rep
I. Introduction
McDonald's Corporation is the world's largest fastfood chain selling primarily hamburgers, chicken, french fries and carbonated drinks, and more recently salads, fruit and carrot sticks to follow the well-being trends. However, as the first and largest international fastfood franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate
fast-food) 브랜드 이미지를 측정할 수 있는 5개 측정항목
양 교수(2002년)의 연구에서 국내 레스토랑 브랜드 이미지의 첫 번째 요소는 '분위기(인테리어)'와 '독특하고 호화로운 이국 정서, 판타지, 세련되고 호화로운 이미지'입니다. '상품 이미지' 등의 이유로 음식의 양이 많고 가격이 저렴한 것으로 나