Festival에 참여하는 1,20대 젊은이들의 관심과 호응성이 1회적
5. 국내 지역 음악 축제와 대규모 해외 음악 축제
구분
해외 Music Festival
국내 Music Festival
성 격
연계성과 세계성이 결합된 국제적 Festival
Festival의 고유 Concept과 특성 미비
예산 규모
高 예산의 집중 투자(100억대)
전략적 마케팅 전개로
festival.
The Festival spends > $100,000/ year on volunteers
Hospitality
Admission
Volunteer Recognition Day
Volunteer of the Year
Our success is built on exceeding expectations
Festival chef availability- SakaBozzo, Pyros
The Great Garlic Cook Off
NY Times, CNN, CBS, Food Network- 2 X 60 min features of the Finals
Other Promotions
1997 Garlic Kiss Off- Darla Haun
2000 Ted Williams-
festival in Austin earlier this year.
SWOT
Strength
They has a advantageous distribution networks.
Levi’s enjoys high brand equity. People all around the world recognize the brand name.
Levi’s products are unique and innovative in the style.
A lot of variety is offered by Levi’s ranging from sunglasses to skirts and shirts.
The products are renowned and are considered as the most
campaigns were awarded in abroad top advertisments like Clio Awards, New York Festival, etc. Also, in 2008 and 2009 Nike human race, global running event, is annually held with distinguished strategy and it was a successful mass meeting.
4P analysis
(1) Product
The clothes and sweatshirt that famous team players supported by NIKE put on sell pretty much. NIKE uses Tiger Woods and
체험 마케팅은 개별 소비자와 그의 사회적 행동에 대한 심리학적 이론에 바탕을 두고 있으며, 그 틀은
체험 마케팅의 전략적 토대를 이루는 전략적 체험 모듈(SEMs)과 전술적 도구인 체험제공수단(ExPros)
두 가지 차원으로 이루어진다
체험적 소구는 대부분 단 한가지 유형의 체험으로 귀착되지는 않는