government. They think that their country is protecting them performing impartial and legalistic roles while keeping away from extraordinary profits and conflictual interests of politicians. In other words, France government is responsible for providing many public services what people need on a neutral stance.
But this concept of strong state doesn't mean that French public administration de
perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers, magazines, TV, radio and other sources of media and its
perform the plan. Setting a brand image can be included in this step. Entertainment can also be one of the factors developing the plan in this phase. Finally, the last consideration is preparation of broadcasting to customers. This step includes all the services related to advertisement, for example, a company can prepare a show host or a few models for media screen.
Broadcasting Process
Th
perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be