hegemonic leader. In political sense, since beginning of an open economy, China has been expanding their international relations through export-oriented policy and we believed it as an important consideration to be analyzed further.
However, due to the problem of their economic structure, their political characteristics and conflict with other nations like Taiwan, we thought there are still barr
The Starbucks Brandscape and Consumers (Anticorporate) Experiences of Glocalization
목 차
연구의 배경
연구의 목적
연구방법
스타벅스 브랜드경관의 문화적 구조
소비자의 지역 / 글로컬 경험
토론
[ Brand ]
제품이나 서비스를 식별하고 다른 것과 구별하기 위한 이름이나 상징
Ex) 로고, 상표, 디자인
[ Brandscape ]
특정시장
and contradictions which isolate them from one another; ④ and lastly, as the strategies in which they take effect, whose general design or institutional crystallization is embodies in the state apparatus, in the formulation of the law, in the various social hegemonies.
내가 보기에 권력은 ① 우선 작용영역에서 내재하고 조직을 구성하는 ② 다수의 세력관계
The omnipresence of power: not because it has the privilege of consolidating everything under its invincible unity, but because it is produced from one moment to the next, at every point, or rather in every relation from one point to another. Power is everywhere; not because it embraces everything, but because it comes from everywhere
권력의 편재. 이것은 권력이 모든 것