Horizontal combination & vertical combination
Disney chooses horizontal combination strategy. Before 1980’s Disney’s main business was animation making and begging amusement park. At that time, nobody counted Disney as major Hollywood studio.
Disney made a new start in Actual movie industry(not an animations), But New CEO Michael Eisener(1984) felt keenly the necessity of stable root. Dis
연체 수수료를 과감히 없애고 추가 비용 없이 신규 서비스 제공
고객이 즐겁게 이용할 수 있도록 추천 서비스와 교류의 장을 제공
DVD 대여 사업에 안주하지 않고 스트리밍 서비스에 집중적으로 투자
High Performance
일하고 싶게끔 만드는 동료들이 있는 직장
Context, not Control
Context를 이해 할때
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo
Problems 1.
Dogmatic and Powerful Executives
In 2002, government privatized
a public enterprise of KT.
Although KT was privatized for change,
KT’s overall culture had vestiges of public enterprise yet.
There were lots of request for executive appointment and also they often employ people through the nepotism.
These problems cut off communication between executives and employees.
I. Introduction: Corporation KT
KT was founded in 1981. after 1997, they reorganized their business structure from wire telephone centered structure to telecommunications and internet centered structure, and they expanded the telecommunications business. In 2002, they concentrated to construct high-speed internet. KT has building global network.
KT was the best telecommunication company in Kor