Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
디지털 컨텐츠 산업은 디지털 컨텐츠를 생산, 분배, 소비하는 산업 전체를 일컫는 것으로서 컨텐츠를 디지털화하여 제작, 유통, 소비하는 산업을 모두 포괄한다. 일반적으로 디지털 컨텐츠 산업은 유통 형태에 따라 온라인 산업과 오프라인 산업으로 구분된다. 온라인을 통해 유통되는 디지털 컨텐츠
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
in-flight F&B
2000 - Introduction of Global Alliance "Sky Team"
2001 - Korean air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boe
2008
01 The World Airline Star Ranking Five Star Airline, Skytrax (2년 연
속)
Best Onboard Service & Flight Attendants 2007 1위,Global Tra
veler 誌(4년 연속)
Best Flight Attendants in the World and Best In-Flight Service
2007, Busine
Excellence in Flight that includes operational Excellence, service Excellence, and innovative Excellence.
Korean Air established on March 1, 1969. Their main areas of business are Passenger, Cargo, Aerospace, Catering, Hotel, In-Flight Sales, Limousine.
Korean Air has 147 fleets (As of April 5, 2012), also their routes cover 13 cities in domestic, and 39 countries 106 cities in international.
in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, they supply water, orange juice and cold green tea and for international flight consumers and offer PSP rental service to make customers enjoy the
In-flight services (ex. Drinks, free gift)
Price
-Low-fare strategy
-Cost reduction (ex. discounting offers for internet ticketing)
-Application of elastic fare; different prices depend on the time
Place
-Online reservation
-Ticketing on the spot
Promotion
-Cooperative flight services with Asiana airline
-Differentiate from other competitor airlines; build a image that the company
in-flight meals, and aerospace industry
Principal Activities
1. Air Transportation
- Domestic airline services through 13 cities
- International airline services through 104 cities, 38 nations
- KAL have 126 airplanes. (in 2009)
2. Other Business
- Aerospace research & Manufacturing is noticeable and important for future growth
of K
A. What are the principal activities of your company?
The Group's principal activity is providing air transportation service as the Republic of Korea's national flag carrier. Other activities include providing aircraft maintenance and engineering services, and the sale of duty-free goods. It is also involved in providing in-flight meals for third parties. In addition to passenger transportati