Obesity and Consumer Choice
- 바디사이즈와 소비자 행동의 관계
- 선진국의 비만아 발생률 증가
- 비만이 소비자 사이코그래픽스와 문화의 소비, 제품의 선택에
주는 영향
U.S. Financial Industry
- 고유가 정책과 저조한 직업창출이 소비경향을 누름
- 소비자들의 소비경향이 눈에 띌 정도로 저조
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
1. The Market trend in domestic automobile industry
(1) The industrial trend
- As one of the most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by the increases in domestic market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it
trends and future opening plan in total
4 Foregin market entry process
Blue ocean China
more than 150 new store is expected to open each year
More than 150 new store is expected to open each year in China
Foregin outlet, Carrefour, Wal-mart, Tesco ,was entering China market securing share up to 90%
However, there were many company experienced deterioration in business due t
Restaurant industry
Dictionary's definition of restaurant
It is generally called to eating house. But although it serves food, it must have a form of corporation . (An encyclopedia)
Restaurant’s meaning is to serve western food (A Korean language dictionary )
Restaurant industry
Main restaurant’s profit
The keynote of restaurant (on the manager side)
(1)menu/prod