to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to independent variable and set Cognitive, Emotional tourism destination image to dependent variable.
The result of regression analysis is
. PPL effect have a positive(+) effect on Cognitive, Emotional tourism destination
results.
But the 2nd item ‘I would rather buy the product from the mobile Internet than in the shop’ was concluded that there was significant mean difference. As you can see the table, the conclusion verified the difference between the cheap and expensive groups. But others were not.
Therefore, we can conclude that consumers’ intention to buy a product in an on-line shop grows, as prices
to avoid’ or ‘to crush’. Thus, the other person will choose to avoid (because it is at least better than the worst choice). Through your rival’s choice, you can eventually have the best situation (NC); it is the ‘Brinkmanship’ strategy. Yet, brinkmanship strategy does not always give you the effective result. If your rival does not believe the fact that you would not avoid, both can f
different causes:
Variations in the situation that trigger the mental model
Mental models change over time
Different people show different mental models for the same situation
Differences in performance when interacting with the system
Examples of Empirical Results on Mental Model Measurement
Mental Models of Operation System
Difference Between Mental Models of Experts and Novices
intention of the survey. Each took approximately 3-5 minutes to fill out the questionnaire.
E. Analysis techniques
We expect that we could calculate degrees of customer attitudes toward FedEx Kinko’s service from quantitative survey result. And we could make various graphs that show differences, strengths, or TOM according to survey results.
6. Research Findings
A. Su
[호텔연구방법론] 관광지에 대한 PPL이 관광지 이미지와 방문의도에 미치는 영향-MBC `무한도전`의 일본 홋카이도 방문 사례를 중심으로(영문)
