International” (Now, A&P Financial co. Ltd)
1999-2001 Hived off subsidiary companies
(Progress, Happy Lady, Yes Capital, Partner Credit, Women Credit)
2002 The Law for Private Financing Suggested
Registered, Limited Rate of Interest to 66%
2003 Started to administer Credit Scoring System(CSS)
Have Evaluated Customer’s credit rating objectively
2004 Formulated Brand Identity as Rush&
News related to the Private Financing
October 4th 2007 “Ceiling rate 66% -> 49%”
The National Assembly published Revision of the Law
about registration of private financing business and protection for customers
Jan 5th 2007 Banks’ Loan Business
Red Ocean : Mortgage loan market & Enterprise loan market
Blue Ocea
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal
200만대가 돌파할 것으로 예상된다.
⑵ SWOT analysis
▶ Internal : strengths and weaknesses
# 강점 : 삼성전자의 브랜드의 이미지 / 남보다 앞선 신기술
# 약점 : 종합 전자회사라는 인식 / 유통구조의 복잡성
▶ External : opportunities and threats
# 위협
①IMF로 인한 경기 침체
② 타경쟁사와의 치열한 가격 경쟁
Threat & North Korea Threat
We can’t skip the ‘China Threat’ and ‘North Korea Threat’ in dealing with US’s strategy toward Northeast Asia. China Threat has risen to the surface after Bush Administration. And the objective is ‘policy switch toward East Asia’ and ‘readjustment of US forces in East Asia’. Especially, ‘U.S.-China Security Review’ points to their fear for Ch