Sports in order to promote it as a part of the tourism industry. As casinos generate employment, income, and tax revenues and stimulate the regional economy, people do not consider gambling to be such an immoral activity as they did in the past. More people than ever before have dramatically shifted their attitudes about gambling. Now is the time to cognize casino as a rightful leisure activity,
internally and externally 'official' sponsor which means Coca-Cola has a long history of sports marketing relationships. It encourages the players and spectators to participate in sports events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new products, and foster its brand image. It has a synergy effect.
So, using the sports game, the Coca-C
Diplomatic recognition and nonrecognition:
Recognition
Nonrecognition: Abandon to international sports affair
Enhancing the prestige of one country
Kim Yun-a
Resistance
Son Ki-Jung in Berlin Olympic Games
1979 Moscow Olympic Games, Washington boycott the game
Reconciliation
1971 Sino-US ping pong diplomacy
2000 Sydney Olympic Games, One Korea
U.S. – China Ping Pong Diploma
of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively and flexibly and to be closer to suppliers and customers. It expands its process across the entire value chain: “It includes
international golf market
various age groups of golfers
life style of time-spending on
recreation (leisure & sports)
golf industry declining as a whole
(saturated in U.S.)
Asian knock-off market
USGA regulations
low switching costs for consumer
good performance on product development and innovation in general, but for Top Flite
need for aggressive market activities thr