I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Japanese Food and Drug Administration which is stricter than European Union’s. it means that The Face Shop has the advantages than other cosmetic companies.
② Diversity of products line
The Face Shop has vary product line, whole product numbers are almost 600. Compared to other domestic cosmetic firms manufacture mainly skin care and make up lines, The Face Shop launched skin care, make u
during its reign as dominant leader in the market. As a result, Nintendo eventually lost both market and mind share in the following generation of video games. The company failed in the following generations of video game markets and Sony and Microsoft became the two dominant companies with their Playstation and Xbox. Nintendo, along with their world famous game characters, became a thing of
I. Executive Summary
Coffee industry in Korea has shown two phenomena since 2005. Both the number of café and the number of foreigners have been increased rapidly. First, what the number of café has increased was caused by change in perception of café. Perception of café which was a symbol of luxury life in the present time has changed to common life style. The Korean
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting