film style SLR(Single Lens Reflex).
◎ Nikon neglected the necessity of developing their own digital photo engine(program and electric module inside the camera) and depended on Sony for their image processor, whereas Canon concentrated to develop their unique imaging engines and chipset.
◎ In 2004 Nikon issued F6, the last Film SLR. The market, however, already flowed to the digital. Later
failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -> Digital Camera
3. Technological ability. (Perceived technology)
Apple computer’s technology : PC -> MP3 -> Phone
Cannon's optical : copy machine ->digital camera
filming in common with the cooperation has been a lot of places to get a reputation. Winter Sonata starring Bae Yong Joon in the millions of Japanese tourists, attracted by the island. Being aired in recent dramas, such as coffee shops or department stores to improve the brand image and take advantage of aggressive advertising is indirect exposure. 'Urban resort spa' is 'Salim', such as a TV or m
Japan’s album market is ranking to second-best. Current album market scale is being gradually reduced, but Japan market is has never been small in size. Increasing on-line market is one reason of stagnating album market in Japan. Such situation also exists all over the world. On-line markets are increasing in their significance, thus cannot be ignored. Japanese market can be advancement
film and digital. But Kodak has stuck to manage all parts by one part. We think outsourcing is very extreme action but it could manage two parts with separating two parts.
As the above graph, Kodak seemed to misunderstand the time for digital to win film. It should have maintained its status in filmmarket and researched digital continuously until digital wins film.
d. Excessive investing bud