This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
1. Amy Tan
1) 작가의 삶
에이미 탄(Amy Tan)은 1952년 미국 오클랜드에서 중국 이민 가정의 딸로 태어났다. 부모는 공산화한 중국의 전후 혼란을 피해 미국으로 건너 온 중국의 부유층이었다. 북경대학에서 전기공학을 전공하고 미국 명문대에 진학했다가 진로를 바꿔 침례교 목사가 된 그녀의 아버지
Korean companies’ organizational culture from long time ago. However, since Interbrew manages OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves to air one’s opinion and one’s position of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each de
korean employees and korean culture. Because they do not know about the nature of korean people, foreign executives were unable to exercise their leadership to korean employees. We
could find similar situation with this in a china classical literature, History of Three States. Yu-bi, after several attempts to recruit Zhu Ge Kong Ming, puts all thing to Zhu Ge Kong Ming. However, Guan-yu and Zhan
6 constructs were derived from Focus Group Interview(refer appendix)
Literature Reference - Service Quality Measurement in Foodservice Industries(SunHee SEO)
Service quality of domestic franchise style Korean restaurant measured by SERVQUAL & DINESERV (JUNG, SONG, LEE, YOON)
Conceptual Definition about
Service, Price, Atmospher