food restaurants. And, because they sell limited product, like hamburger, or chicken, it is obvious that the competition among fast food brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its t
these day more and more Americans are knowing Korea.
-Especially they come up with Koreanfood when they think about Korea.
-even though there are a few Korean restaurants in the American now,
Korean restaurants can success in the future
-well-being trend!(more and more Americans are interested in Koreanfoodincreasing number of vegetarian )
-Korean government establish globalization of K
What is Bon?
Corporate Philosophy
Bon IF's vision is Being the best koreanfood chain business in the world.
We'll advertise koreanfood all over the world. and will be representative firm of koreanfoodglobalization. Further more, We'll spread Korean culture all over the world.
Bon IF's people dream of making big company something likes a McDonald´s chain.
We contribute to success
Tremendous growth in Korean Fast Food industry
→ revenues decline →recover again.
Korean fast food market has already reached
mature stage.
Due to the slow growth level,
family restaurant moved away
from expanding in Seoul.
Outback Steak house starts adding
large-scale stores.
Other brands introduced “new”
brands to draw attention.
Strengths i