for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Overseas expansion of Korean magazine
CECI CHINA
Publishing first issue in Korea in 1994
Launching CECI CHINA in 2008
Catchphrase : ‘FROM KOREA TO ASIA’
- Becoming popular in China market
- Delivering Korean fashion and
beauty and Korean stars
- Leaping to Asian Trend magazine
MARKETING-PROMOTION
Event marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new automobile before dealers or public as in Microsoft's Windows '95 program. Reta
marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Koreanpublic actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to differentiate its products and satisfy the customers’ increasing
marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option,
marketing and publicity launches at the global level. In spite of the product's somewhat frivolous connotation, the perfume industry has drifted through the recession virtually unaffected, its growth rate in France varying from 12.3% in 1991 to 3.2% in 1994, without ever dropping into negative figures. And despite several centuries of tradition, French perfume manufacturers now use state of the a