This business plan directs Adnoh to break into the Korean market and increase Adnoh’s market share in Korea. This plan will mainly focus on launching Drocca, our brand-new sedan.
This report will first project the current situation of the Korean automobile market and explain international finance and trade factors. The following section is consisted of four strategies for Adnoh Drocca, whic
Invented in 1987 in Switzerland
Expanded to most of Western Europe
200 organizations in 450 cities
At least 30% of annual growth
Market size of $300 mil (1999)
Not popular in North America
Economical for those who use the private car less than 6,000 miles per year
Can enjoy the high control in spite of short-term basis
Highly attractive in urban areas (Can save expensive off-st
car around the world.
This can also be seen in the Fashion Premium brand. High quality is considered basic need and only brands with a long history were able to enter the luxury goods market. An image and the history of a luxury brand became the core of the brand and only when this core is recognized by the consumer, it represented a demand for the product. Hence, the recognition that a consum
car manufacturers.
Conclusions
Hyundai Motor has been successful in the US market thanks to high quality cars at low price and improved brand image. The recent economic recession has brought some advantages to Hyundai such as increased demand of small and midsized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage. Howe
50,000 miles over 5 years = 70% capacity
Safety was verified by SAE tests. FMVSS, UN standards.
60% of battery pack can be recycled.
Motor Life : Millions of Miles
Information on parts
Expected lifetime of each parts
Maintenance tips on each parts
Maintenance expenses and the cost of replacing each parts
Product Placement
Trial drive & Indirect experience through advertisem