Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
1. Executive summary
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Eu
LCC(Low Cost Carrier) : JIN Air, JEJU Air, EASTAR JET, etc.
2) Analysis of Consumer
International flight passengers for the first half of 2012 recorded to 2287million.
( An increase 14.6% compared to the last year)
Low-cost-carrier international passengers for the first half of 2012 are 154 million. (73million for the previous)
6.8% air passenger share(increased 3.2%)
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
이미 선진국에서는 자동차 교통수요를 대체할 수 있으며, 경제적이고 환경 친화적인 자전거 교통을 활성화시키기 위한 녹색교통정책을 추진하고 있다. 이러한 녹색교통정책은 교통정책의 대상을 차량에서 인간으로 전환하고 개인교통보다는 대중교통 및 무동력 교통수단을 우선하며, 아울러 교통의