Embrace the environment as an important theme
Interest in environmental issues
“Well-being”, “LOHAS “ = Important in their lives
Bourgeois and bohemian tendencies
Use the environment as a tool to express their luxurious lives
Have their own philosophy and Eco-friendly lifestyle about consumption
“ Well, 20s students are not familiar with luxury chocolate except special days.. For daily life”
“ Most of consumers of luxurious chocolate are the senior or the parents with their children”
In fact, people in their 20s don’t prefer
luxury chocolate like Valentino.
“ What is LOHAS ” for 20s
I. Abstract: Level of analysis: Nongshim Foods in China
II. General Information on Nongshim
A. Nongshim the Company
Nongshim Foods is a food manufacturer specializing in instant noodle and snacks in Korea, established in 1963. It also produces and sells beverage, bottled water, instant rice, microwavable or ready to-boil foods. It imports and distributes worldwide famous food brands such as