life를 갉아먹을 수 있다는 문제가 발생한다. 이를 해결하기 위해 오리온은 250%에 달하는 원가 상승을 무릅쓰고 포장지를 투명 셀로판 재질에서 불투명 알루미늄 재질의 것으로 교체하였다. 이는 장기간 쵸코파이를 생산하며 저원가 생산 노하우를 축적한 오리온이 아니면 이룩하기 힘든 과업이었고, 이
competing brands. Custom fitting had become very important as golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nickent Glof all launched series of drivers that allowed golfers to install different shafts into the driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always struck endorsement de
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines