of seats based on class
High Price of Ticket
- Including the price of full-service
Target Air Route
- Short / Middle / Long Distance
Target Class
- Economy / Business / First Class
LCC(Low Cost Carrier) : JIN Air, JEJU Air, EASTAR JET, etc.
2) Analysis of Consumer
International flight passengers for the first half of 2012 recorded to 2287million.
( An increase 14.6% compare
A country of High CR
▪ A country of High CR: China
▪ RISK ASSESSMENT
Good resilience in 2009 thanks to the economic stimulus programme with a rebound expected in 2010
The economy began to slow in 2008 due mainly to domestic imbalances (overcapacity in several sectors) and policies that remained restrictive too long. And these domestic factors were compounded by the cont
of cargo.
3) The shortest daily Southwest flight is between Ft. Myers (RSW) and Orlando (MCO) (133 miles). The longest daily Southwest flight is between Baltimore (BWI) and San Diego (SAN) (2,295 miles).
Ⅱ. Body
1. Description of the success
Southwest Airlines thinks the most important thing for being success is ‘Reduce Cost’. Everyone in Southwest Airlines tries their air plane to
situation. In addition to that, the president of one carrier in the States said that a cash flow from its operations won’t meet liquidity needs and that it could run out of cash before year’s end.
Furthermore, FSCs have been spoiled by the increase of fuel cost which takes a big share of their operational cost and the decrease of the number of frequent flyers or long-distance customers.
of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand will be extremely lower than before, so their business will have trouble.
There are competitors in regional airlines and there are competitive factors in this industry such as fares, capacity, customer service, route, flight schedules, models of aircraft, safety records,