The size of premium market in Korea has been growing even in the situation of depression and the size of the luxury market is large.
Luxury market growth
Korean luxury market size
Brand Global ·Asia Rank
HERMES 4th (Global)
CHANEL 2nd ~3rd (Asia)
LUIS VUITTON 2nd ~3rd (Asia)
GUCCI 2nd (Asia)
PRADA 3rd (Asia)
CARTIER 5th (Global) 3rd (Asia)
BUGALI 5th (Global) 3rd (Asia)
TIFF
“지금, 우리는 지독한 기술문명 중독지대에 빠져있다.
기술문명이 발달하면 할 수록 그와 비례하여 인간 본연으로의 회귀본능이 강해지며, 이는 감성과 예술성의 창조작업, 즉 하이터치로 실현될 것이다.”
기존의 뷰티산업은 화장품업을 일컬었으나 이제는
미적(美的) 디자인, 감동, 경험 등
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
market. To keep pace with the emerging new consumers who get increasing incomes, several companies that produce luxury handbags and leather accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass me
국내 백화점에서 명품이 인식되는 시점은 1990년대 초반임
88서울 올림픽과 해외 여행 자유화, 김영삼 정부의 세계화 프로그램을 통해 각 부문에서 글로벌화가 추진되면서 해외 명품과 조우하는 상황이 전개
물론 ’90년대 이전부터 국내 백화점은 생활문화의 제안이라는 측면에서 선진 해외의 상품