of the whole market 15 years after a ceratin turning point. The common points these companies have are a leader with modesty and will, prominent capable men, a calm and long-term sight and judgment of those people, a discipline culture within the organization, and technology added to that.
So there was a desire to study thoroughly about those 11 US companies. We chose the global company 'Gille
culture from long time ago. However, since Interbrew manages OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves to air one’s opinion and one’s position of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each department is clear so OB doesn’t h
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome ofcultural misunderstanding, or the outcome of different marketing strategies of
of Duo
* Devoted to the basic: Continuous satisfaction and trust of clients through reasonable meetings.
* Put the satisfaction of clients first : It will be the greatest when the original and new ideas put together with the efforts that come from personnel of Duo.
* Guide the right wedding culture : Duo has led a sound and reasonable matchmaking culture. They also try the right wedd