Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
II. Yen carry trade
II. 1. What is Yen carry trade?
II. 1. (1) Typical meaning
The typical meaning is “borrowing at low interest rates in yen and using the loan to buy higher yielding assets elsewhere.” During the past decade, the trade has become a “staple” for many investors. One of the most popular forms of the strategy exploits the gap between US and Japanese yields. Anyone
strategies. It's not the real meaning of differentiation, but it is just the work of making common products.
Let me show you about the example of Shinramyun, Kohkohmyun as differentiation. Focusing on the thinking that instant food is not good for health, Shinramyun Black is differentiated with using ethmoid soups strategy to differentiate on the health. However, it isn't noticed to the custo
An "App" store is an online distribution platform that allows both creators and resellers to sell their products without the use the physical distribution.
App store's have become
popular because of smart
phone and tablet use
Physical distribution (CD)
need supply chain management
- Limited producers/ retailers
- Carrying cost
- Need
of depending on surveys, Radical Marketing pursues unit of a few good people's acting itself. Using smart ideas, marketer maximize company's resources rather than pouring out company's resources. Through this method, company can interact with customer. It helps to build a strong tie with customers, so marketers can map out a long-run marketing strategies. Moreover, Radical Marketing makes sure 'C