the mobile phone – SK Telecom ‘JUNE’ service.
People can listen to the music whenever, wherever, whatever they want. The point that Melon overcomes place restriction can increase on-line and off-linemarketing effects.
Strength
Maximum legal security for music source
- protect the copyright of music source by DRM
* Digital Rights Management:
After one month subs
Number of Music Resource: Most Important Factor
Melon provides largest number of music
- 700,000 songs
User Convenience:
Melon Player helps users to search and listen
to music easily
online shop to reduce maintenance fee for brick-and-mortar shop. However, to broaden the opportunity for customers that can actually experience our product, we will make contracts with guest houses and register for a couple of flea markets and use them as our off-line store. Lastly, for the IMC strategies, we devised advertising strategy using SNS(Facebook), registering for free markets, and sup
the strategy, it implemented No Sale policy. As a result, consumers began to put high expectations on Bean Pole and started to look forward to their product lines naturally increasing the brands image.
2) Product
It was the quality ofthe product which contributed to maintaining the high price. Focusing on high quality and unique design, Bean Pole was not hit by the severe competition whic
The status of main strategy and kinds of released cellphone
for domestic smartphone release]
Agency
Main strategy
The number of released model(year)
SKT
- smartphone user goal: 2 million people
- smartphone's proportion: 40% ofthe total volume
- Android: more than 90% ofthe total volume
6(2009)→20(2010)
KT
- smartphone user goal: 1.8 million people
- expansion ofline-up
- smart